Fractional CMO

A fractional CMO for SaaS startups is a great initiative forward. A shoestring budget and a pocket full of dreams can be a deadly combination. A startup’s entire effort is to align its budget to suit their needs and also to leave them with a bit of room. Marketing in all this is either a forgotten necessity or a founder’s attempt to keep growing. But if you hire a […]

Is your company unaware of which marketing changes need to be pursued to make it even more visible? You already spent at least a million or two with results that barely kept you afloat. When you look around, you see others who aren’t just keeping their heads above water; instead, some are fully above it, and a few are even walking on it. You want to know how. The term “fractional chief marketing officer (CMO)” floats around you, and now you want to know when to